Build your business
Open a Pizza Shop with Expert Support
Get 1-on-1 consulting from Pizza World Champion Francesco Santocono.
Start with Strategy
Ready to open a Pizza Shop? We’ll Guide You Through Every Step.
Are you planning to open a pizza shop? Or are you looking for pizza consulting to ensure your business stands out in today’s competitive food industry?
We don’t make empty promises. Instead, we provide you with the right tools, strategies, and expertise to maximize your chances of success in the pizza business.
Start with Strategy
The Key to Avoiding Failure in the Pizza Business
Did you know that 80% of pizzerias fail within the first 1.5 years? The main reasons? Poor pizza quality and choosing the wrong location.
But why does this happen?
Many aspiring pizza entrepreneurs think they can master the craft by watching tutorials or following online recipes. Unfortunately, this often results in poor quality, bad customer experiences, and ultimately, failure. The internet is full of outdated and misleading advice about how to start a pizza business.
We’ve provided pizza consulting in over 40 countries, helping pizzeria owners avoid costly mistakes and build thriving businesses. Many of our clients had no experience at first, but with our guidance, they launched profitable pizzerias and successful franchises.
The Secret to Success When Opening a Pizza Shop.
A great pizza chef is important, but it’s not enough. If you want to start a pizza business, you need a complete system that goes beyond just great pizza.
To succeed in today’s food industry, you need:
✔ Experience
✔ Planning
✔ Knowledge
✔ Strategy
✔ Execution
Francesco Santocono, World Pizza Champion 2007, has helped launch over 80 pizzerias and 12 franchises worldwide. With our pizza consulting services, we help clients open their first pizza shop in 6 months—and many even expand to a second location within 18 months.
Start with Strategy
Proven Method to Ensure Your Pizzeria’s Success
Over the years, we’ve developed a proven system for successfully opening a pizza shop:
✔ Location Analysis – We help you find the best location and create a winning business plan tailored to your concept and budget.
✔ Perfect Pizza Quality – We ensure your pizza is authentic, digestible, and consistently high-quality, so customers keep coming back.
✔ Efficient Operations – We establish standardized kitchen procedures and staff training to ensure every customer has a fantastic experience.
✔ Tailored Consulting – Our custom pizza consulting services help you grow with confidence and avoid common pitfalls.
Why Choose Us for Your Pizza Business?
Expert Guidance
Led by Francesco Santocono, World Pizza Champion 2007, our experienced team offers hands-on consulting at every step. With Francesco’s guidance, you’ll receive personalized advice from someone who’s not only a champion but has helped countless entrepreneurs launch successful pizzerias.
Proven Track Record
With years of experience and a history of over 80 pizzerias and 12 franchises launched worldwide, we’ve consistently helped entrepreneurs like you avoid costly mistakes and turn their passion into a profitable pizza business.
Comprehensive Support
Whether you’re starting from scratch or expanding, our team provides end-to-end pizza consulting tailored to your needs. We’ll guide you through everything from business planning to operational strategies, ensuring every step of your journey is supported by expert advice and experience.
Ready to Start You Pizza Business?
We make the process of opening a pizza shop smooth and stress-free. Avoid common mistakes and get expert support from day one.
Explore our consulting packages to find the best fit for your needs—whether you’re opening your first pizza shop or expanding into multiple locations.
Get Started Today!
If you’re serious about starting a pizza business, let’s make it happen! Book your FREE 10-minute consultation today to discuss how we can help you build a successful pizzeria. This is your opportunity to ask questions and get personalized advice from an expert.
Choose Your Plan
Pizza Consulting Packages That Fit Your Goals
Whether you’re launching your first pizzeria or scaling to multiple locations, our tailored consulting packages give you everything you need to succeed.
Bronze Package
Essential consulting support for aspiring pizzeria owners who need expert advice to get started the right way.
5.750
12 Months
Silver Package
A balanced consulting package designed for those who need expert guidance on key aspects of opening a pizzeria—strategy, quality, and operations.
7.200
12 Months
Gold Package
Our most comprehensive consulting package for launching a successful pizzeria—perfect for entrepreneurs who want expert guidance every step of the way.
9.900
12 Months
Our Services
One-on-one coaching to help you launch, grow, or optimize, your pizzeria, covering business strategies, menu development, and operations.
from 150
per Hour
Enhance Your Expertise
Level Up Your Pizza Skills and Strategy
Whether you're still developing your pizza concept or refining your business plan, we’re here to help you grow.
Join our hands-on one-to-one pizza courses across Europe, or book a free consultation to get expert insights tailored to your vision.
Not ready to launch yet?
Build your skills with our professional one-to-one pizza courses designed for future pizzeria owners.
Available in multiple European cities, including Berlin, Rome, London, and Catania.
Have specific questions about your pizza business idea?
Book a free 10-minute consultation and get expert feedback tailored to your plan.
Clients Success Stories
Trusted by Clients Across the Globe
See how our clients have turned their passion for pizza into real success—with guidance from Francesco and Italian Pizza Consulting.
Read our customer reviews on
Alexander Kersten
Pizzeria Owner - Germany
In less than 5 months, I opened my Neapolitan pizzeria from scratch. This was a meticulous pizza consulting service that exceeded my expectations. With a detailed business plan, Francesco helped me save over €20,000 on equipment and unnecessary purchases.
Abi Goldbad
Pizzeria Owner - United Kingdom
Booking Francesco before launching our pizza concept was the best decision we made. He helped us with everything—from kitchen layout to sourcing the right ingredients. His training on dough-making has earned us a great reputation, and we still use his recipe today.
Ramin Khalatbari
Business Owner - Zimbabwe
We worked with Francesco to open our first pizza shop in Harare, Zimbabwe, back in 2016. The quality was instantly appreciated by customers, and we opened a second shop a year later. He’s now made three trips here, and more are planned as we continue expanding.
Enhance Your Expertise
Level Up Your Pizza Skills and Strategy
Whether you're still developing your pizza concept or refining your business plan, we’re here to help you grow. Join our hands-on one-to-one pizza courses across Europe, or book a free consultation to get expert insights tailored to your vision.
Do I need experience to join the pizza courses?
experience is needed for the Basic or Mid-Tier courses. We’ll guide you step-by-step.
Where do the courses take place?
We run courses in various locations across Europe. You’ll choose the most convenient one for you.
Are the courses in English or Italian?
Courses are available in both languages, depending on your preference.
Newsletter
Stay Updated on Pizza Business Insights and Expert Consulting Tips
Join our community for exclusive offers, expert insights, and hands-on pizza business knowledge. Delivered straight to your inbox to help grow your pizza business.