Open a Pizza Shop the right way with Expert Support
Build your businessGet one-on-one guidance from a World Pizza Champion and avoid the costly mistakes that cause most pizzerias to fail.
Start with Strategy
Everything You Need to Open a Pizza Shop — Done the Right Way
Opening a pizza shop is not just about making good pizza. It’s about making the right decisions from the very beginning.
Location, equipment, workflow, menu, pricing and positioning — every choice has a direct impact on your costs, efficiency and long-term results.
With expert guidance, you avoid costly mistakes and build your pizzeria on solid foundations from day one.
Start with Strategy
The Key to Avoiding Failure in the Pizza Business
Most pizzerias don’t fail because of the product, but because of poor decisions made at the start.
Choosing the wrong location, investing in unsuitable equipment, underestimating costs or building an inefficient workflow can quickly turn a promising idea into a costly mistake.
Without a clear plan, many entrepreneurs waste time, money and energy trying to fix problems that could have been avoided from day one.
Over the years, we have provided pizza consulting in more than 40 countries, helping pizzeria owners avoid costly mistakes and build solid, profitable businesses.
Many of our clients started with no experience, but with the right guidance, they launched successful pizzerias and scalable concepts.
From Neapolitan Pizza to Pizza al Taglio, Pinsa Romana and Gluten-Free, we help you build a concept that fits your vision and your market.
What It Really Takes to Build a Successful Pizza Business
Making great pizza is important, but it’s not enough to build a successful business.
To open and grow a pizzeria, you need a complete system — where every part works together to deliver consistent results and long-term profitability.
To succeed in today’s competitive market, you need:
✔ Clear strategy
✔ Efficient planning
✔ Operational knowledge
✔ Strong positioning
✔ Consistent execution
Francesco Santocono, World Pizza Champion 2007, has helped launch over 80 pizzerias and 12 franchises worldwide.
With our consulting, clients don’t just open — they build structured, profitable businesses, often launching their first location within months and scaling to multiple locations.
Start with Strategy
Proven Method to Ensure Your Pizzeria’s Success
Over the years, we’ve developed a proven system for successfully opening a pizza shop:
✔ Location Strategy – We identify the right location and define a business model that fits your market, budget and long-term goals.
✔ Product, Quality & Dough System (HQHD) – We ensure your product is consistent, scalable, and aligned with your concept through a structured approach to ingredient selection, dough management, and process control, delivering high quality and long-term performance.
✔ Operations & Efficiency – We build streamlined kitchen workflows, staff training systems and operational processes that reduce costs and improve performance.
✔ Tailored Consulting – We guide you step by step with a clear strategy, helping you avoid costly mistakes and grow with confidence.
Why Choose Us for Your Pizza Business?
Expert Guidance
Work directly with Francesco Santocono, World Pizza Champion 2007.
Get strategic, hands-on consulting from someone who has helped entrepreneurs launch and
scale successful pizzerias worldwide.
Proven Track Record
Over 80 pizzerias and 12 franchises launched across multiple
countries. We help you avoid costly mistakes and build a profitable, sustainable pizza
business from day one.
Comprehensive Support
From concept to execution, we guide you through every phase: business planning, location strategy, operations, and growth. You’re supported at
every step with expert advice and proven systems.
Ready to Start Your Pizza Business?
We help you build your pizza business the right way — avoiding costly mistakes, saving time, and building solid foundations from day one.
Explore our consulting packages and find the right solution for your project — whether you’re starting from scratch or expanding your business.
Get Expert Guidance Before You Invest
Work directly with a World Pizza Champion and gain clarity on your next strategic steps — so you can move forward with confidence and avoid costly mistakes from the very beginning.
Short call to evaluate your project
Choose Your Plan
Pizza Consulting Packages Designed to Build a Successful Business
Whether you’re starting from scratch or scaling your pizzeria, our consulting
packages give you a clear path to build a profitable and structured pizza business.
Bronze Package
Hands-on support to launch your pizza shop the right way — avoiding costly mistakes and building solid foundations from day one
5.350
8 Months
Silver Package
Comprehensive support to build and launch a professional pizza business — with structured guidance on setup, workflow, and key operational decisions.
7.200
12 Months
Gold Package
Complete, end-to-end support to build, launch, and grow a high- level pizza business — with direct involvement throughout every stage of the project.
9.900
16 Months
Our Services
Flexible consulting services tailored to your specific needs — from training and product development to business setup and operational support.
from 150
per Hour
Not ready to open your pizza business yet?
Start with the right foundation before making a serious investment.
Our Business Pizza Courses are designed for future pizzeria owners who want to understand the product, the workflow, and the real dynamics behind a profitable pizza business.
Already planning your pizza business?
If you already have a clear idea, a location, or an investment in mind, this is where things get serious.
Work directly with a World Pizza Champion and get clear, strategic guidance before making costly decisions.
Clients Success Stories
From Idea to Successful Pizzeria
See how our clients have turned their passion for pizza into real success—with guidance from Francesco and Italian Pizza Consulting.
Alexander Kersten
Pizzeria Owner - Germany
In less than 5 months, I opened my Neapolitan pizzeria from scratch. Francesco’s guidance
helped me avoid costly mistakes, save over €20,000, and start with the right foundations.
Abi Goldbad
Pizzeria Owner - United Kingdom
Working with Francesco before launching our concept was one of the best decisions we
made. From kitchen layout to sourcing and dough training, his support gave us clarity,
confidence, and real results.
Ramin Khalatbari
Business Owner - Zimbabwe
Francesco helped us open our first pizza shop in Harare, and the results were immediate.
The quality was instantly appreciated, and we opened a second shop within a year.
Faqs
Frequently Asked Questions
Get clear answers before you invest time and money into your pizza business.
Is this package suitable if I want to open a pizzeria from scratch?
Yes. These packages are designed to support you from the early planning stage through to execution, helping you structure your pizzeria correctly from the beginning.
Most costly mistakes happen before opening — especially with layout, equipment, and overall concept decisions. The goal is to help you avoid these errors and build a system aligned with your market, concept, and investment.
What is the difference between the Bronze, Silver, and Gold packages?
The difference is in the level of involvement and depth of support. Bronze focuses on core structure and essential guidance, Silver adds more strategic direction, while Gold provides a more complete level of support with deeper involvement across key areas of your project.
This allows you to choose the level of support based on the complexity of your project and the decisions you need to make.
Will I receive support during and after the project?
Yes. All packages include support during key phases such as setup and early operations. This allows you to make informed decisions, manage practical challenges as they arise, and maintain consistency as your business develops.
The level and duration of support depend on the package you choose.
Start Your Pizza Business the Right Way
Ready to Take the Next Step with Your Pizza Business?
Make the right decisions from the start with clear, expert guidance tailored to your project.